Springer Nature
Springer Nature is a leading science publisher. Committed to data-driven strategies to advance the sharing of cutting edge research.
CHALLENGE
Oz Maqsood, Springer Nature’s Global Head of Business Analysis, is passionate about engaging cross-functional teams to develop the strategies that set them apart. Always seeking ways to improve their abilities to think and work together, he contacted Scriberia and asked for our help in developing their drawing and visual communication skills. Set us two challenges: How do can we become more comfortable with drawing in front of each other? And how can we start using our drawing skills to think?
SOLUTION
We invited Springer Nature’s team into the studio to complete, How to Draw Anything, Scriberia’s foundation workshop in drawing. Its focus is on using drawing as a practical means for putting ideas where everyone can see them, to facilitate collaborative working and to find the fun in thinking and working visually. We strip away the belief that every drawing must be a work of art and focus instead on drawing as a uniquely effective tool for communication. After all, it’s often the simplest, humblest drawings that prove the most powerful. Through a number of exercises and games, we equipped Oz and his team with valuable tools for breaking down rich and complex information and structuring their contents into more meaningful and memorable forms, using pictures.
“I got back to my desk the next day and started to draw. Things I’d been trying to visualise came out so much better. Drawing things out helped my thinking and helped me evolve my own ideas. And, using drawing to pull ideas out of other people - getting them more comfortable with ideating visually - is great!”
RESULTS
Springer Nature left fully equipped with simple techniques that allow them to create a shared visual language for team discussions. They can put this to immediate practical use, to explain complex ideas visually and spark their creativity. “This is a much better way of communicating and digesting information,” says Oz.
“I got back to my desk the next day and started to draw. Things I’d been trying to visualise came out so much better. Drawing things out helped my thinking and helped me evolve my own ideas. And, using drawing to pull ideas out of other people - getting them more comfortable with ideating visually - is great!”
