We founded Scriberia, more than a decade ago, with the aim of creating pictures that worked hard for our clients. Every piece of work that has left our studio has had an important job to do. And we like to think of all of them, out there in the world, helping people get things done. We love making works of art, but making art that really works is what we’re all about.
We wanted to create work that was lean, smart and efficient. So we taught ourselves and our team to ask these same questions of our work every time: Is this clear? Does it help achieve the aim? Is there a more efficient way of doing it? Where should the focus be? What should we leave out? And soon we realised that the principles by which we draw a picture are great principles by which to run a business, too. Because drawing is decision making. Thinking visually about the important steps you need to take, whether you're a small charity or a multibillion-dollar corporation, is the leanest, smartest, most efficient way to get things done.
The conversations we have in front of a whiteboard with our clients, before we’ve even started producing any artwork, are often as valuable as the end product. Our process - built on the firm foundations of visual thinking - asks people to ruthlessly prioritise, to tell stories, to make links, plot paths, spot gaps and reach consensus. Issues surface, clarity emerges, alignment happens. At the end of a session with us, our clients leave happier, more focused and all on the same page. Drawing is a wise guide in tricky times. It turns the nebulous and uncertain into something visible, shareable and tangible. It helps us see the possibilities, and plot a course of action. If we need to better understand our customer, our product, our competition or our processes we can immediately give them more substance and meaning through drawing. Where change is happening, drawing is both endlessly flexible and reassuringly constant.
So, drawing isn’t just what we do at Scriberia, it’s how we get things done.
