LINKLATERS
Kate Richardson-Moore of global law firm, Linklaters, wanted to start an important conversation about female lawyers and the choices they face throughout their career. With Scriberia’s help, she created an infographic, following one woman’s path from trainee to partner at Linklaters, and used it to start conversations that could lead to meaningful change.
CHALLENGE
As part of their training and engagement programme, global law firm, Linklaters, wanted to tell the career journey of female lawyers in their firm, highlighting potential choice points for women along the way.
The motivation was to inform more employees, both male and female, how women experience life at the firm; from what helps them and encourages them stay, to what hinders them and might cause them to leave.
Kate Richardson-Moore, Global Head of Talent and Engagement, knew that the wider business were tired of seeing charts and data on PowerPoint slides. She wanted to find a more memorable and impactful way to share the narratives of women at the firm.
SOLUTION
Scriberia were tasked with creating an infographic that included a number of different career paths of women in the firm, showing when they leave, why they leave, or at what points they get promoted.
Linklaters had a huge amount of data and information they wanted included in the picture. Visualiser, Sara, split the journey into seven parts to help organise the information. The final image includes talking points for workshop sessions, such as myths at each stage of the career path.
“This type of visual communication is really fresh and interesting. It piques people’s curiosity and feedback has been overwhelmingly positive. The final picture turned out exactly as I’d envisaged when I had a crazy idea and no idea how to make it happen. Scriberia really helped me make that vision a reality.”
RESULT
‘In our first meeting, we passed on a great deal of information to the Scriberia team. Their ability to listen and translate this major verbal download into something visual was just fantastic,’ says Kate. ‘I was utterly amazed at how brilliantly the Scriberia team approached the task.’
Kate also notes how valuable it was to collaborate with a different skill set: ‘It was a really interesting process for me to work outside of my area of expertise. The way they took all of our information and presented it was outstanding. Sara, our illustrator, was so accommodating to suggestions and new ideas, and was able to interpret exactly what I was asking for. I would highlight her patience during the process.’
‘The Scriberia team approached the project with great enthusiasm; it really felt like a team effort that we were all invested in.’
Linklaters have since used the rich picture in a variety of internal workshops ‘We’re now running storyboard sessions where we take people through the visual story, stopping at various points to discuss key moments. It’s been an effective tool for raising awareness and providing training.’
And the final illustration has proven hugely popular with their team. ‘People love the visuals because it’s something quite different in our world,’ Kate says. ‘We typically use charts, diagrams and PowerPoint presentations, so this type of visual communication is really fresh and interesting. It piques people’s curiosity and feedback has been overwhelmingly positive.
‘The final picture has turned out exactly as I’d envisaged when I thought I had a crazy idea and didn’t know how I was going to make it happen. Scriberia really helped me make that vision a reality.’
