Financial times
Newspapers are all about stories. But the success story that is the FT's B2B operation wasn't getting the attention it deserved. And that called for some creative thinking.
CHALLENGE
In the venerable institution that is the Financial Times, it’s hard to be the headline. But, since its inception, the FT’s B2B team have had a huge impact on the organisation and its success. But, still they sensed that not everyone at the FT fully understood their role, or how to work successfully with them. So, the B2B team were looking for a way to tell their story, and encourage their colleagues understand the part that B2B plays.
SOLUTION
A bespoke mural by Scriberia's visualiser team was the perfect way to document and celebrate the B2B team’s progress, the remarkable relationships they’ve built, and their place within the Financial Times.
“The mural is a beautiful way for colleagues from all over the FT to learn more about us and the impact the B2B team are making here at the FT. It’s a great way to start those conversations which, we hope, will lead to greater transparency and greater collaboration with our journalists, our tech teams, our B2C operations.”
RESULT
A spectacular mural installed in the FT B2B department, was designed to act as a quick introduction to the B2B function, its history and its successes. The mural has become a talking point where colleagues from all over the organisation stop by to find out more.
“The mural is a beautiful way for colleagues from all over the FT to learn more about us and the impact the B2B team are making here at the FT, “ says Customer Success Manager, Francesca Nugent-Kelly. “It’s a great way to start those conversations which, we hope, will lead to greater transparency and greater collaboration with our journalists, our tech teams, our B2C operations.”